- CallerHi — our water heater just burst, there's water everywhere.
- InstaxisI'm on it. That's an emergency dispatch — Mike is 20 minutes out and I can have him there first. Can I confirm your address?
- CallerYes — 418 West 8th. How much will this cost?
- InstaxisEmergency water-heater replacement runs $1,450 from our price book. I can take a $200 deposit now and Mike collects the rest when the job's done. Want me to lock it in?
- CallerYes, please. Hurry.
- InstaxisDone — Mike's dispatched, ETA 20 minutes. Deposit collected.
In private pilot on our own nine home-service brands · Erie, PA
Every call you miss is a job your competitor books.
Instaxis is the axis your home-service business turns on, an AI-native operating layer that answers every call the instant it rings, nights, weekends, 2 AM, with your live calendar, your price book, and your crew's status. Then it books the job, takes the deposit, and shows you the money.
We run it on our own businesses first. Then on yours.
- Stage 01 Ring The call comes in. Answered in seconds — nights, weekends, 2 AM.
- Stage 02 Answer The AI checks your live calendar, price book, and crew status before it speaks.
- Stage 03 Book The job lands in your calendar — inside the rules you approved.
- Stage 04 Collect Deposit taken on the call. Balance auto-charged when the job's done.
- Stage 05 Report Monday morning: the Money Report. Calls caught, revenue attributed.
Exhibit A — one call, end to end
A water heater bursts at 11:47 PM.
One call hits the axis. This is the whole trip it takes. Illustrative example of a real call flow.
Every call is logged the same way — recording with disclosure, transcript, and outcome. If the numbers don't justify the invoice, cancel.
The cost of the missed call
Voicemail is where revenue goes to die.
Loss 01
The 7 PM water-heater call
You're under a sink. The phone rings, goes to voicemail, and the caller — standing in an inch of water — dials the next plumber on Google. That was a ~$1,500 job, gone before the beep.
Loss 02
The competitor's free lead
Nobody leaves voicemails for emergencies. Every missed after-hours call is a customer your competitor didn't have to advertise for — you paid to generate that lead, and they booked it.
Loss 03
The dead customer list
Thousands of past customers sit in your invoices and nobody ever contacts them again. Water heaters age out, furnaces die on schedule — found money, just sitting there.
The system
Eight modules. One axis.
Each module works alone. Together they compound: every call, booking, and dollar turns on the same axis, inside one record. Tags show which tier each module ships in.
AI Front Desk Front Desk · $497
Voice AI by ToriMedia
24/7 AI receptionist answers every call in seconds — nights, weekends, holidays. Missed-call text-back within a minute. SMS booking straight into your live calendar. Confirmations and reminders that cut no-shows. The AI always identifies itself as AI.
Outcome: no call ever goes to voicemail again.
Quote-to-Cash Business Brain · $997
The AI estimates from your price book on the call — not a guess, your numbers — takes a Stripe deposit before hang-up, auto-charges the balance when the job's done, and asks for the review.
Outcome: revenue captured at the moment of highest intent.
2AM Emergency Line Max · $1,997
Voice urgency triage that separates "can wait till morning" from "water pouring through the ceiling." Genuine emergencies wake your on-call tech with the full picture; the customer gets an ETA by text automatically.
Outcome: the highest-margin work in your trade stops going to whoever answered.
Email Win-Back Business Brain · $997
Automated email reactivation for your dead database — equipment aging out, filters due, tune-ups overdue. Fully consent-based, every dollar tracked to revenue. Email only: Instaxis never places outbound calls and never sends marketing texts.
Outcome: found money, with every dollar attributed.
Compliance Guard Max · $1,997
Monitoring powered by PA CROP's compliance engine
Continuous watch over your business entity's standing — filing deadlines tracked, official notices flagged, alerts before anything lapses. The guard watching your company's existence. Nobody fires this.
Outcome: you never discover a compliance problem from a frozen bank account.
Monitoring and alerts only. Instaxis does not provide registered-agent services — that's PA CROP Services' lane.
Weekly Money Report Front Desk · $497
Every Monday morning: calls caught, jobs booked, deposits collected, revenue attributed, reviews earned — plus every overdue invoice on your books — in plain English, in your inbox. The numbers that justify the invoice, generated automatically.
Outcome: you never wonder what you're paying for.
Predictive Rebooking Lists Business Brain · $997
Every Friday: your 40 most-likely-to-rebook past customers, ranked, each with a talking point. Your human makes the calls — our AI did the thinking.
Outcome: the dead list becomes a weekly sales meeting.
14-Day Lost-Revenue Audit Front-end · $495
Planned front-end, when the pilot opens: don't take our word for it. Forward your missed calls to us for 14 days. We log every call you would have missed, estimate what each was worth from your trade's numbers, and hand you an itemized report: what you lost, in dollars. $495 flat — credited in full against setup if you enroll within 30 days.
Outcome: the case for the system, made with your own numbers.
Built for the trades
- HVAC
- Plumbing
- Roofing
- Electrical
- Cleaning
- Lawn
- Pest
The difference
Compliant by architecture,
not by policy.
Policies drift. People misconfigure. So the risky capabilities don't exist in the system at all — there is nothing to turn on by mistake.
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No outbound calls. Ever.The dialer was removed from the product, not disabled. Instaxis answers the calls your customers place to you — it cannot dial out.
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No marketing texts. Ever.Only transactional messages: booking confirmations, ETAs, review asks. Win-back is email-only, consent-based, with opt-out on every send.
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Every call disclosed.The AI identifies itself as AI and announces recording up front — and the announcement itself is logged as proof. A brand can't go live until its disclosure is configured and verified; the system refuses to answer otherwise.
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Fail-closed automation.Missing consent, missing disclosure, any doubt at all — the system blocks and queues for human review instead of acting. Uncertainty is a stop sign, not a yield.
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One-switch kill.Pause all automation for your business instantly, anytime — no phone call, no ticket, no retention gauntlet. Your data exports or deletes on request.
Typical AI receptionist
- Takes a message
- "Someone will call you back"
- No idea when you're free
- Can't quote your prices
- Reports: a call happened
Instaxis
- Books the job
- "Thursday at 2 — Mike can be there"
- Sees your live calendar
- Quotes from your price book
- Reports: revenue attributed
The proving ground
We run it on our own businesses first.
Phase 1 — now
Nine brands. One owner. Zero excuses.
Instaxis is in private pilot across our own nine home-service brands in Erie, PA — real trucks, real dispatchers, real 2 AM calls. We prove it on our own operation before we sell it to anyone. We publish numbers when the logs earn them, not before.
Phase 2 — next
The waitlist opens the pilot
When the pilot opens: founding terms for HVAC and plumbing owners, with direct access to the build team and the full ROI dashboard from day one. Join the waitlist to be first in line.
Phase 3 — then
The accountant channel
Accounting firms putting Instaxis in front of the clients they already advise. Distribution through trusted advisors, not cold calls.
Pilot pricing — the offer when the doors open
One missed emergency call costs more than a month of this.
Month-to-month. Cancel anytime. A water-heater replacement is a ~$1,500 job — capture one a month you would have missed and the annual fee is covered three times over.
Tier 01
AI Front Desk
Voice AI by ToriMedia
$497/month
- 24/7 AI voice answering
- Missed-call text-back in 60 seconds
- SMS booking + confirmations
- Weekly Money Report
$4,970/yr annual — 2 months free
Tier 02 — most deployed
Business Brain
The full nervous system
$997/month
- Everything in Front Desk
- Quote-to-Cash + Stripe deposits
- Email win-back campaigns
- Rebooking lists + overdue invoice reporting
- Client dashboard on YourDeputy
$9,970/yr annual — 2 months free
Tier 03
Business Brain Max
The unfair advantage
$1,997/month
- Everything in Business Brain
- 2AM Emergency Line
- Compliance Guard (PA CROP engine)
- "Ask about your business" AI agent
- Priority support + quarterly review
$19,970/yr annual — 2 months free
- Setup
- $495–$995 one-time, done-for-you: number, calendar, price book, on-call roster, voice tuning, and a test-call walkthrough before go-live.
- Extra locations
- First location full price; each additional at 50% — separate number, calendar, and reporting.
- Lost-Revenue Audit
- Planned: $495 flat for the 14-day audit — credited in full against setup if you enroll within 30 days of your report.
Questions
Asked by owners like you.
Will it sound robotic?
No — and that's a design requirement, not a hope. The voice is tuned to your trade and tone during onboarding, and you approve it on test calls before go-live. More importantly, it doesn't behave robotic: it checks your live calendar, price book, and job status before answering, so callers hear real answers instead of scripted deflection.
What if it books something wrong?
Three safeguards: it only books inside rules you approve; every booking hits your calendar instantly so you see it in real time; and every call is recorded and transcribed, so any mistake is reviewable and fixable in minutes. We run test calls against your trickiest scenarios until you're satisfied — before it ever answers a real customer.
Can I cancel?
Yes. Month-to-month, cancel anytime, service through the end of your paid period. No cancellation fees, no retention gauntlet. We keep customers with results, not contracts.
Is call recording legal?
Yes, when done right. In two-party-consent states including Pennsylvania, the AI announces recording at the start of every call, and the announcement itself is logged as proof. A brand can't go live until its disclosure is configured and verified.
Do you robocall or send marketing texts?
Never — and not as a policy, as architecture. The system has no outbound dialer and no marketing-SMS capability; there is nothing to misconfigure. The only outbound messages are transactional (booking confirmations, ETAs, review asks) and consent-based emails.
Can I sign up now?
Not yet — we're proving it on our own companies first, and we won't sell it until the numbers earn it. Join the waitlist and you'll hear when the pilot opens.
What is the 14-day Lost-Revenue Audit?
When the pilot opens, the audit is the front door: a paid trial with a point. For 14 days, your missed calls forward to our system. We log each one, estimate its value from your trade's economics, and hand you an itemized report of what you lost. $495 — credited in full against setup if you enroll within 30 days. No porting, no installation, no commitment.
What happens to my customers' data?
It's processed only to run your service — never sold, never used to train anyone else's models. Sub-processors (phones, voice AI, payments, infrastructure) are named in the Privacy Policy and DPA. You can request export or deletion anytime, and pause all automation with one switch.
Do you work with my trade?
Built for home services: HVAC, plumbing, roofing, electrical, cleaning, lawn, and pest. If your work is dispatched from a calendar and priced from a book, it fits.
Do you sell registered-agent services?
No. Instaxis's Compliance Guard is entity monitoring — status checks and dissolution alerts powered by PA CROP's compliance engine. Standalone registered-agent service is PA CROP Services' lane, and we keep it that way.
Join the waitlist
Your phones are ringing right now.
Who's answering?
Founding terms when the pilot opens. Be first in line.
Join the waitlist